Have you ever struggled to write compelling headlines for your blog posts or web pages?
I’m guessing, time and time again.
Without an awesome headline, even the most interesting articles can go unnoticed by the masses.
Based on Copyblogger research, 80% of visitors will read headlines on your blog, and only 20% will read the article to the finish.
Sometimes you have a super idea for a blog post, but you can’t find a perfect combination of words to attract your target audience.
And even more importantly, if your headline isn’t eye-catching and optimized for search engines, then your SEO results can seriously suffer.
How do you find the right headline then?
The good news is that there are a bunch of online tools on the market that can help you construct and improve perfect titles and headings.
The answer depends on what you are trying to carry out and what methods you prefer to use.
Here are 12 awesome SEO tools for writing catchy headlines:
1. SE Ranking
Most webmasters use the same keywords instead of getting in-depth keyword research methods. SE Ranking is one of those tools that can help you figure out synonyms and make your titles more attractive for search engines. The tool works well for searching unique and new long-tail keywords.
The good thing is that using this tool you can get both an instant keyword analysis and the detailed statistics on selected keyword ideas like KEI, Competition, monthly search volume, suggested bid, rankings, etc.
Thanks to its unique database, you can get the complete set of keyword and headline ideas you need.
2. Emotional Marketing Value Headline Analyzer
The Emotional Marketing Value Headline Analyzer is a free topic generator tool that helps you reach your target audience in an emotional and deep way.
The tool analyzes post titles or email subject lines to provide you with an Emotional Marketing value score (EMV).
It’s easy to use, you just copy and paste your headline into the text area and you will get an EMV score in percentage.
The drawback of the software is that it doesn’t give you any instruction on how to improve your headlines.
This SEO tool uses a list of emotional words and makes a comparison with the number of words in your headline. In contrast, many professional copywriters have 30-40% EMV words in your titles, while the most talented ones have 50-75% words in the headline.
3. CoSchedule Headline Analyzer
Coschedule offers a free headline analyzer tool that will inspect your headline and score your overall headline quality between 1 and 100.
It also checks out the length analysis, like word and character count and previews how your headline will look in Google search results and email subject lines.
In comparison with the Emotional Marketing Value Headline Analyzer, the tool provides useful tips on how to make your headlines better, and resources on how to become a great copywriter.
One of the benefits is the possibility to evaluate the word balance (it checks for common, emotional, uncommon and power words).
The best part of this tool is the ability to keep your past searches and compare your headlines with new ones in order to view whether the tool will give you a higher score.
4. Portent’s Content Idea Generator
Portent’s Content Idea Generator is a cakewalk to use and its chalkboard background makes it visually engaging.
You just need to enter the subject you want to write and you will get unique ideas for a blog post. If you don’t like the suggested idea, you can refresh the subject and find a perfect title.
It will give you 20 additional headline ideas, as well as writing tips.
Notice that all the suggested ideas are original, fresh and they illustrate why these titles will work well for you. The tool has a touch of personality with witty remarks and jokes in bubbles next to suggestions.
5. Hubspot Blog Topic Generator
Hubspot has one of the biggest blog topic generators in the marketing world. It is simple and quick to use, and all you need to do is type up to three keywords you want to work with.
In comparison with the other mentioned SEO tools, Hubspot allows you get a wide range of 5 possible headlines. Your major challenge is to choose a suitable and good blog post idea.
If titles aren’t what you expected or seem unqualified, you can try again to view five new ideas. All blog titles are written in a way that makes it easy to replace the original keyword for something else and improve your best-practices for SEO.
6. LinkBait Title Generator
LinkBait Title Generator is another place for generating catchy topic ideas. To tell you the truth, it is not one of my favorite SEO tools, but it will give you a giggle. All that you need is to enter your subject and you will get a huge list of headline suggestions.
Surely not every blog post idea has to meet your needs, but there’s so many you’re bound to select something that will work for your articles depending on certain trends. As soon as you find the ideas, it will come up with your own link bait titles as a good base.
7. Magazine Covers
Magazines and newspapers with millions of readers fill every publication with killer headlines, that hijack eyeballs to survive in the headline battle.
They need to make sure that headlines on magazine covers sell the magazine. Cosmopolitan, Men’s Health and Women’s Health are one of the most powerful headline masters that know their target audience and are always in quest of spectacular headlines.
Notice that list titles are really popular in the online environment.
Here are some titles from Forbes that make the sale:
The “how to” headlines also attract user’s attention and will be a perfect direct response:
Magazines are one of the best places to find inspiration for blockbuster headlines.
8. Headline Wizard
Headline Wizard is a helpful tool to create punchy headlines for sales letters. But you can easily generate title suggestions for your blog posts and articles.
Compared to other tools mentioned here, it’s more sophisticated. You don’t need to think thoroughly about the subject of your content. You just need to answer some short questions, and you will get great title suggestions.
If you want to add catchy elements to your headlines, B-Rhymes will suggest words that work great together. All you need is to enter a word from your headline idea, and the tool will provide the right rhyme selection to make your potential headline better.
To get insights on which title sparks interest among your website visitors and why, Qualaroo is the perfect option for you. It is a unique tool because it provides real data based on user feedback and helps understand your reader’s behavior. Thanks to this analysis, you can create the most compelling headlines for your articles.
BuzzSumo is one of the most important tools for content marketers. The tool has the ability to analyze millions of headlines that get the most social shares within a few seconds and define what kind of content works well in your niche.
Just enter any keyword or topic, and you will get a list of the most viral headlines based on your search request. You can also include the domain of your competitors and find the most shared titles they’ve created. Based on this research, you can craft magnetic headlines for your content.
12. SEOPressor Blog Title Generator
SEOPressor is a free title generator that allows you to generate catchy headlines for your articles. The tool shows you more relevant results with a special feature to describe your keyword.
All you need to do is to add your keywords, choose the keyword type and you will get 5 possible titles to choose your favorites from.
Now you have this list of 12 fabulous online tools to craft compelling titles for your landing pages, sales pages, blog posts and your content.
Remember that your headlines should be short and descriptive if you want to stand out from the crowd.
Content idea generators are not always perfect. They are not impeccable and their grammar leaves much to be desired, but you should think of this as a good reminder that content never dies and you can always get the most out of blog posts.
Let us know if you find these above-mentioned SEO tools useful and feel free to share your experience on how to make sizzling headlines.
Guest Author: Irina Weber is a blogger and marketing manager of SE Ranking. She creates and develops new marketing campaigns, writes articles about online marketing, social media, conversion optimization on popular websites like Jeff Bullas, WordTracker, Onblastblog and other authoritative websites. If you have any questions, you can reach her on Twitter.
The post 12 Unique SEO Tools To Help You Write Killer Headlines appeared first on Jeffbullas's Blog.
I sometimes feel guilty when I shouldn’t.
And it also happens when I spend time reading books.
The challenge is that because I enjoy reading so much that it doesn’t seem like I am doing work.
And the work ethic that drives most of us is so strong that stealing time to read can sometimes be seen as a sinful pleasure.
But I stumbled across this quote by Stephen King a few years ago that changed my thinking.
“If you want to write a lot you need to read a lot. There is no other way.”
This insight was an inspiration for me to take my reading to a whole new level.
The reading habits of successful people are also a reminder of why spending and committing time to read is essential.
Warren Buffet is reported to spend 5-6 hours a day reading. The young Elon Musk spent 10 hours a day reading and Bill Gates reads a book a week.
So here are 3 inspiring books I have read recently that have been a motivation to create and nurture life habits that matter and inspire change and personal growth.
12 Rules for Life: An Antidote to Chaos
I was reading the weekend newspaper and came across a review of this book by the psychologist Jordan Peterson. It is an International bestseller and his YouTube videos have had over 35 million views.
I ended up consuming it in 2-3 days.
Dr. Peterson traverses and disputes common thinking, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life that he has discovered and thinks are important.
It challenges some of the the modern commonplace thinking of science, faith and human nature.
But it did enlighten my mind and spirit.
Flourish: A Visionary Understanding of Happiness and Well Being
This book by Martin Seligman outlines a model for well being that he has distilled from his insights as a psychologist.
He poses the question “What is it that allows you to flourish?”
Then proceeds to provide his answers.
The structure is built around the acronym “PERMA” that he sees as the 5 pillars for a life of profound fulfillment.
Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment.
This was a book I didn’t want to put down and its pillars resonated with how I have experienced my life’s journey.
Designing Your Life: How to Build a Well-Lived Joyful Life
When I read “The 4 Hour Work Week” by Tim Ferriss I was motivated to explore the opportunities and the exciting potential of the emerging digital world.
I ended up being inspired to design a business that works for my life.
This book by Bill Burnett and Dave Evans who run a course at Stanford University with the same name, is more about designing a career but its principles and approach can be applied to both.
A great read for people who are bored with their current job and not happy with their career direction.
I hope you enjoy reading these books them as much as I did.
Want to add more books to your reading list?
Here are a few more that I have discovered and read over the years.
5 Inspiring Books That Are Transforming My Life and Business
10 Books That Inspired Me
7 Inspiring Books You Must Read
5 Books That Will Change Your Life (and Business)
5 Inspiring Books You Must Read on a Plane
What I Learned From Reading These 5 Books
The post 3 Books That Will Inspire You To Create Success Habits appeared first on Jeffbullas's Blog.
Digital content marketing is reaching maturity. Companies have a pressing need to ensure that their content marketing strategies and campaigns keep up with the times.
More importantly, it is necessary to remember that great content is great content. The kind of technology you have in place, or the systems you implement, don’t matter if your content is not resonating with your target audience.
Digital marketing is advancing and evolving, just the same way traditional publishing evolved decades ago. Content marketing will follow the same trajectory. The only significant difference is the speed at which things will change. Many digital brands, in a bid to be more efficient, forget to be human.
Whether you write on stone tablets or papyrus scrolls or are using augmented reality to pass your message; it must be relevant and interesting enough to motivate a desired reaction from the customer.
From a branding perspective, generating and distributing compelling content via social media is not just important but necessary. The key to creating a bright future for content marketing on social media is to use modern approaches that embrace being human.
Below I have listed five important social media marketing practices you need to be aware of this year.
1. An increase in talent investment
As it is now, from a consumer-engagement and brand awareness standpoint, many companies have realized how crucial social media is.
For this reason, you will notice an investment of tangible resources in social strategies. There is a continued emphasis on finding and hiring individuals who can create consistent streams of quality content for social platforms.
Image Source: Chronus
Automating and promoting similar content on every social platform is not going to cut it any longer. In 2018, the savviest companies are employing individuals who know how to grow audiences for their brands across social platforms and also know how to create engaging content to keep that audience glued across every channel.
They need to be highly organized, tech-savvy and have sufficient communication skills that go beyond the use of acronyms. This requires dynamic specialization. In the digital ecosystem, an editor-in-chief in publishing yesterday can become a content strategist today. You still need people to create your image and brand story.
Automation by itself is not the way to go in 2018. You need to be human.
2. More content becoming mobile ready
ComScore reports that mobile now represents about 7 out of 10 digital media minutes. Smartphone apps alone account for half of all the time spent in engagement with digital media.
Image Source: Infographic List
According to ComScore’s 2017 report, Facebook ranks as the top mobile application of the year (measured by its penetration of the US mobile application audience). Snapchat and Instagram follow closely in the top 10. This obviously implies that consumers are spending quite some time using social media via their mobile devices.
Thus, we expect to see brands devoting more focus, and spending more resources in creating content for the small screen specifically. Mobile-ready content is always expected to be simple and easy to navigate, with only a little scrolling and few key presses required for engagement.
3. A rise in the production of richer forms of content (More videos and polls)
Those who have worked in the digital marketing space know that richer content drives more engagement.
But what exactly is the meaning of “rich content”?
The answer to that question depends greatly on who you ask. However, most people would agree that it refers to any kind of content that can facilitate and enhance user interaction.
Image Source: Infographic World
An example: videos are generally considered as rich content because they require the viewer to click on “play” (unless you use autoplay ads, which I don’t recommend unless your objective is to annoy your customers and turn them away).
Another great example of the use of rich content in social media campaigns is running a Twitter poll. The poll allows you to ask Tweeps (Twitter users) to weigh in and give an opinion on a certain subject. It’s a win-win situation; by doing this, you are distributing content that encourages users to interact while collecting consumer insights simultaneously.
4. Brands leveraging user-generated content
In advertising, Nielsen’s Global Trust Report suggests that 66% of people trust consumer reviews posted online, while 83% of consumers trust product opinions and recommendations from people they already know.
Image Source: Nicho
Those numbers are substantially higher than the 46% of consumers who trust adverts on social networks. Now since we know that “average joe” consumers trust opinions from each other rather than celebrities and social influencers; it’s no surprise that we are seeing brands target content generated by users more heavily in their social strategy.
Simply reposting or re-tweeting or sharing a happy customer’s photo is not going to be enough. Brands need to spend time fine-tuning user-generated content and embedding it into social campaigns in such a way that it looks organic but professional.
5. Marketers doubling down on ephemeral content
In the past, marketers were known to produce evergreen content that can be re-circulated and referred to. This would drive engagement for months on end. But all that has changed, especially in the social media world.
Image Source: TheSelfEmployed
Snapchat pioneered the idea and inspired the popular usage of ephemeral content. Its success has proven that consumers love to engage with this kind of content because they know it runs on a clock and won’t be around forever. Ephemerals have an inherently exclusive flavor to them.
Given the huge amount of engagement Snapchat Stories drive, it is no surprise that Facebook and Instagram quickly followed the trend and launched features that support stories on their own networks. Due to this discovery, brands will continue to develop ways to create interesting stories on all three platforms. This is in order to generate consistent waves of ephemeral content that will keep consumers addicted and coming back for more.
Social media presents adventurous opportunities that enable us to use cutting-edge content to build tangible relationships with our customers. I am really looking forward to seeing how things evolve in years to come.
Guest author: Godwin Adoga has a lot of interest in developing social campaigns for growing small and medium scale enterprises. He is a contributor at HipHopHead.
The post 5 Social Media Marketing Practices That Are Dominating 2018 appeared first on Jeffbullas's Blog.
A lot has been written about the importance of email marketing.
And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media.
Email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. Anyone who wants to become great at email marketing has to understand multiple concepts and juggle many skills at a time.
In this post, I’ll walk you through 10 areas of expertise that are essential to email marketing, and give useful tips for each one.
I’ve also prepared a special bonus for over-achievers at the end of the post, so be sure to read all the way through to the end.
If your email doesn’t get delivered, it doesn’t get opened. If it doesn’t get opened… well, you know the rest.
Making sure your emails get to their final destination is the first essential step in email marketing.
There are many variables that affect deliverability of your emails, including ISPs, MTAs, throttling, bounces, bulking, spam issues, and the quality of your content.
Here are a few simple rules that will help you achieve 99.5%+ deliverability:
Avoid SPAM complaints
Use double opt-in
Set expectations upfront, so subscribers know how often they’re going to hear from you
The new “hot” SPAM law is the EU’s General Data Protection Regulation (GDPR). The law is designed to safeguard data privacy for EU citizens, and applies to any business with EU users or customers, regardless of whether the business is based in the European Union or not. The penalty for non-compliance is “up to €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher.”
If you do email marketing, lead acquisition, or referrals, you should become very familiar with the GDPR.
Avoid hard bounces
Use double opt-in
If you don’t use double opt-in, verify validity of collected email addresses in some other way:
If you’re collecting emails in exchange for a freebie, send that freebie to their inbox vs. putting it on a thank-you page.
If you’re collecting emails in a giveaway, send your first email to participants from a different account, so the wave of unsubscribes and bounces doesn’t affect sender reputation of your main account.
Purge your list
Every 6 months or so, delete all your inactive subscribers. If they haven’t opened any of your last 20-50 campaigns, they probably won’t open the next 100. Such subscribers and you don’t need each other, so let them go.
Know how the Gmail Promotions tab works
The Gmail Promotions tab adds a new layer to email deliverability. If your email is delivered but ends up in the Promotions folder, the subscriber might only get to it much later, if ever.
The problem is that Gmail got pretty good at distinguishing personal emails from everything else, so whether you need to stress over the Promotions tab is debatable. However, it’s still good to know what can cause your emails to land there: bulky images, fancy styling, excessive links, different reply-to address and email header markup.
2. List building
Growing an email list is one of the most rewarding efforts you can take in your business. Good marketers should have a grip of different subscriber acquisition mechanisms available to them, such as:
Content marketing (i.e. blogging coupled with content upgrades)
Lead magnets (steal a few ideas from the bonus at the end of this post)
Opt-in tools like popups, slide-in forms, and top of the page ribbons
Social media (see section below)
3. Social media integration
Social media is not only good for building your brand image and gaining exposure; it can also help you add subscribers to your email list.
The good news is that almost any social media channel can be leveraged to grow your email list.
Here are a few ideas:
Create a Twitter website card showcasing an irresistible lead magnet, and pin it to the top of your Twitter profile (check out mine here)
Have a sign-up button + sidebar apps on your Facebook page
Ask Instagram followers to leave their email address in the comments to receive something juicy (and relevant to your brand) — this works surprisingly well
Talk about your email list and the benefits of joining it in your Instagram stories
Give a sneak previews of (exciting) emails in Instagram stories
Drive traffic to the opt-in freebies in your blog through Pinterest
Collect leads in slide presentations on Slideshare
Essentially, plug your email list sign-up in all of the storytelling you’re already doing on social media.
4. Subscriber engagement
Everybody wants a big list, but few realize that it’s not a panacea for your business.
Even small lists can work magic if they are healthy and engaged. This is because engaged subscribers open more, click more, and buy more. Your top 1,000 customers can generate $8.6 million in revenue (if you’re Ramit Sethi).
The best part is that once you learn how to engage your email subscribers you can apply that to a list of any size to optimize its effectiveness.
The top rule of email list nurturing is “give more than you ask for”.
Especially in the first 2-4 weeks after someone subscribes to your list, make sure you surpass all expectations of being helpful and overdeliver on a regular basis.
Once you establish trust with your new subscribers, continue your communication keeping in mind why people join and stay on email lists: they love the feeling of being on the “inside” of a private club.
Cultivate that feeling by:
making them the first to hear new announcements;
sending them exclusive content that’s not available on your blog;
offering special deals to your subscribers.
Here are a few more tips on keeping your subscribers engaged:
Segment your list and send more relevant info to segments
Don’t lose your voice in automated emails
Find the right “send” frequency: be on their radar without being annoying
Make your emails feel like a continuous conversation (vs. a series of one-off emails)
5. Open rate
If you’ve ever sent an email campaign to a list of people, you might have engaged in the “open rate watching” behavior that looks at least somewhat like this:
Just 2 minutes after hitting “go” on my email campaign, I start refreshing my browser to watch the open rate stats roll in…
I know I’m not alone. We’ve all been there, right?
Email open rate is not just the subject line (although it’s important). It depends on a whole host of reasons, including:
Your list quality
The more people open an email, the more people click, the more people buy, so make sure you always optimize your emails for a higher open rate.
6. Click rate
Most marketing emails get sent to trigger some action, whether you want people to buy, share, or engage with your stuff.
Any action in an email is measured by the click on your CTA (call to action). That’s why click rate (along with the conversion rate) is the ultimate metric in email marketing.
The “big secret” of achieving a high click rate is making a truly valuable offer. If your end product is not good, no tactic will save you.
However, if your fundamental offer IS good, then there are a few tips for optimizing your click rate:
Make your CTA crystal clear
Readers must immediately recognize the call to action even if they simply skim through the email. The easiest way to make your CTA stand out is to use buttons.
PRO-tip: use HTML-based buttons for best results. They’ll get displayed even if subscriber’s email client blocks images.
Use one CTA per email
Too much choice can be demotivating. The fewer options your subscribers have, the more they are likely to act. Using just one call to action eliminates the paradox of choice.
There are lots of resources to back this. Whirlpool got a 42% click-through-rate increase by dropping the number of CTAs in its emails from 4 to 1. HelpScout increased click-through rate by 17% by keeping the number of CTAs in its emails to one.
Evoke powerful emotions in your copy
Marketing is based on psychological principles, and the most effective campaigns take advantage of such powerful emotions as:
7. Analytics and data
Any email marketing manager has to feel comfortable in the analytics dashboard of their ESP (email service provider).
Email marketing stats like open and click rates, bounces, unsubscribes, list growth and conversion rate can give powerful insights at what’s working (and what’s not) in your email marketing strategy.
Looking at the numbers and seeing trends, and with that, opportunities for experiments (A/B tests) is a skill that distinguishes a successful email marketing manager from someone with stagnant results.
The first step to a more thoughtful email marketing strategy is determining exactly what you want to achieve — your number one goal. Based on that goal, decide what your primary and secondary metrics should be and track them meticulously.
Email marketing automation is growing fast and is no longer a novelty or an option. It is a must for any email marketing strategy.
And for good reason. Automated emails are timely, personalized and hyper-relevant to the reader. As a result, they drive open and click rates and positively affect subscriber engagement. The bottom line of all that — more revenue for your business.
Most ESPs these days have automation features, but you can also get sophisticated software to create advanced workflows. No matter what tools you’re using, you should be able to set up simple email workflows that get triggered in a number of different ways:
when a subscriber gets added to a list,
clicks a link in an email,
views a page on your blog,
clicks on one of your ads,
becomes a qualified lead,
downloads one of your lead magnets (freebies),
any combination of these and more.
Segmentation is a powerful mechanism that lets you subdivide your list based on a certain set of characteristics. You can then send highly targeted emails to subscriber groups within your list.
According to eMarketer,
39% of email marketers that practice list segmentation see better open rates;
28% see lower opt-out and unsubscribe rates;
24% see better email deliverability and greater revenue.
There are a number of ways you can segment your list simply based on campaign activity. Look at the following groups and see how you can serve them differently:
subscribers who open most of your emails but don’t click
subscribers who click but don’t convert (send them a new campaign with more reasons to purchase your product)
subscribers who didn’t open the last email (if it was an important email, re-send it with a new subject line after a few days)
subscribers who have consistently replied to your emails (they are your biggest fans, so treat them accordingly)
Skillful email marketers should also be able to segment based on past purchases, interest level, demographics, and much more.
I have included 7 smart ideas for list segmentation in the bonus at the end of this post.
Attribution is one of the most advanced topics in digital marketing.
A good email marketing manager wants to know the exact payoff of each tactic they use. When you know how your marketing efforts covert, you are better informed to develop further strategy and allocate budget.
Although email marketing is highly trackable, email attribution is not a straight line. For many companies, a linear A-to-B-to-C email interaction is increasingly rare.
Today, consumer behavior looks more like this:
Someone hears an ad in a podcast and then googles the company. They are not ready to buy yet, but they sign up for the newsletter. At some point in the future they receive an email from the company and forward it to a colleague who is interested in the product. The colleague is then walking down the street and sees the product in a window. She remembers the email and goes into the shop to purchase.
It’s hard to attribute this conversion to any particular event, and the truth is that this might only get messier in the future. However, email marketers need to keep attribution in mind to continue making the right decisions when they analyze reports and develop strategies.
Want to become a better email marketer?
Woof, we’ve covered a lot here. Don’t get discouraged if you’re not an ace on all 10 of these topics – you can always improve.
To help you with that, I prepared a special bonus. It includes a few key resources for taking your email marketing to the next level:
A list of 15 lead magnet ideas to help you grow your email list faster;
7 smart ways you can segment your list to keep it healthy and engaged;
A video tutorial on how to delete inactive subscribers from your email list (to keep your open rates high).
To get access to the bonuses, sign up herehttps://boldandzesty.lpages.co/leadbox-1526909584.js (it’s completely free).
Guest Author: Kasey Luck runs Bold & Zesty, a free newsletter & blog about email marketing. Previously she did marketing at the most active venture fund in the world, 500 Startups, where she grew email list by 25,000 subscribers in one year. Say hi to Kasey here.
The post 10 Skills An Email Marketing Manager Needs To Succeed [2018 Update] appeared first on Jeffbullas's Blog.